Tata Play Fiber, one of India’s leading broadband providers, has partnered with US-based IT firm IBM to build an AI-ready data lakehouse using its watsonx platform, bringing together 25 disparate data sources into a unified system to address inefficiencies caused by disconnected data across customer, marketing, and service functions.

IBM’s watsonx is a modular AI suite that allows businesses to build AI models, manage data, automate workflows, and maintain compliance, designed to work across hybrid and multi-cloud environments.

Tata Play Fiber, founded in 2015 as a subsidiary of Tata Play Limited,  said its new data lakehouse, built on watsonx, will help optimize and scale AI workloads while consolidating structured and semi-structured data into a unified foundation for enterprise-wide analytics and decision-making.

CEO Anand Sahai called it central to the company’s transformation: “We need deeper, faster insights into our customers and operations. IBM’s watsonx platform provides us with a secure, scalable environment that will enable us to strengthen retention, unlock new revenue opportunities, and deliver differentiated experiences.”

The platform goes beyond consolidation. The shift is from manual, reactive processes to data-driven decision-making, with regional demand forecasting and deeper operational analytics planned.

IBM’s Gaurav Agarwal, Vice President, Technology, IBM India & South Asia, framed it as a broader industry moment and said, “Telecom and broadband providers are balancing cost pressures and rising customer expectations. This collaboration demonstrates how a hybrid, AI-enabled data architecture can help enterprises build a future-ready foundation for AI.”

The platform recently secured FedRAMP authorization  – the US government’s official security approval for cloud software – for 11 of its AI tools, reflecting IBM’s efforts to expand watsonx adoption across critical infrastructure globally.

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